The Complete Guide to Instagram Stories

Marketers that are already comfortable with Instagram will have no trouble picking up on the concept of Instagram Stories (or IG Stories, as it is commonly referred as).
After Snapchat’s meteoric rise to prominence, video marketing gradually became an integral part of any excellent social media marketing and management plan. This is seen by the rise of similar platforms like YouTube Stories and Facebook Stories, as well as the ubiquity of TikTok, yet none of them have the marketing power of Instagram Stories.

What’s the point of Instagram’s story feature?

More than a billion people use Instagram monthly, and among them, 86.6% share stories on a daily basis. For companies with material to share with the people, the implications of this are enormous. Instagram found that 39% of users who watched a company’s or product’s Instagram story became more interested in the brand or product thereafter. In addition, 30% of the top-performing Stories originate from commercial enterprises. Not only do customers read them, but one in five of a company’s tales will result in a communication from a customer.

Instagram Stories: what are they?

Instagram Stories are temporary photo and video posts that are deleted after 24 hours. Once these postings have expired, they will remain in the account’s archive. They can also be shown as a Highlight on the user’s profile page, complete with a resizable thumbnail. Their fleeting nature and other features (such as stickers, polls, GIFs, etc.) might make them seem more genuine and interesting to viewers.

The Instagram Story Creator Guide

Let’s go through some Instagram Story use tips now that you know what they are:
A primer:
Instagram Stories require a resolution of 1080p or above.
Instagram Stories file sizes are limited to 4GB for video and 30MB for still images.
Snapchat Recap Images have a maximum duration of 5 seconds, but movies can go no further than 60 seconds.
Instagram Story editing tips:
You may add numerous photographs to a single Instagram Story by adding them as stickers after you’ve uploaded them. If you choose to upload many photographs at once, they will be uploaded in the order that they were taken.
Click the white circle at the bottom of the screen to begin recording a video or taking a snapshot for your Instagram Story. At the display’s bottom, you’ll find a menu of editing tools, including filters and special effects like hands-free and boomerang.
You can repost a story or feed post from another account if they have made that option available to you in their settings. Stickers for reposted stories and posts will display on your story.

Where do companies even begin with Instagram Stories?

Instagram Stories are a fantastic medium for companies to connect with their target demographic and reinforce their brand identity. They make it possible for businesses to collaborate with influential people, present their company’s values and values of their personnel, and promote their goods and services.
Instagram Stories’ one-of-a-kind functions

The majority of Instagram Stories’ functions, such as:

Images and videos posted

Instagram Stories with live-streaming video Your profile’s highlights are a compiled set of posts that will remain viewable long after your account has expired.
Interactive features such as stickers, gifs, polls, live chats, questions, emoji sliders, and more
Artificial Reality Filters
Mentions in posts and geotags
Utilising Instagram’s Story feature to its fullest

Instagram Story templates are the secret to how your favourite companies consistently create stunning Instagram Stories. Templates are commonly used by brands to enhance the appearance of the backdrops of their Instagram Stories and to incorporate branded elements and fonts.
Brands can share the following types of content on Instagram Stories:

Video Shot Behind the Scenes

Brands may show off their wares and employees in a non-intrusive manner by doing so. Various formats of behind-the-scenes film include:
Demonstrating the production and use of your product in an unscripted or natural context
You may use the Questions or Polls sticker to answer frequently asked questions and share helpful hints on subjects within your brand’s competence (such fashion tips, marketing advice, or product recommendations).
Highlights and coverage of an event

Marketing and advertising

Using advertisements and promotions on Instagram is a relatively simple application of the Stories feature. The advertising creative, be it a picture or a video, is the most important aspect of conducting a story ad campaign. If you share content from your regular Instagram “feed” on Stories, the advertisements will likely stand as being out of place. You should design your content to fit a vertically oriented screen. Your app’s audience will feel more at home with your content if you do this.


The use of sponsored feed posts in influencer marketing is insufficient. Instagram Stories is a great way for influencers to help promote your business by publishing brief reviews, answering questions, showcasing behind-the-scenes video, taking over your account, announcing special partnerships, and even appearing in advertising.

Participation of Customers

Instagram has a variety of tools that brands may to increase user interaction. In contrast to other forms of social media, stories allow for spontaneous two-way communication. Instagram Stories allow businesses to engage with customers on a regular basis through various interactive elements, such as polls and countdowns.
Instagram users may share their thoughts and learn from your material with the use of emoji sliders, question stickers, polls, quizzes, and a live chat feature.

Sharing quality material

Instagram Stories is a fantastic option for businesses who want to repurpose their best content. Use this platform to share instructional content like blog entries, infographics, videos, and frequently asked questions. To avoid overwhelming users, brands should limit the number of tales they share at once.