The Complete Guide: Instagram Audit

When measuring the performance of a marketing effort, a social media presence on Instagram for your company almost certainly boosts the odds of success.

Over 1.20 billion people from all over the globe use Instagram, making it one of the most popular social networking sites. Promoting your goods and services on Instagram will boost your visibility.

Promoting a single brand across several social media sites, however, may be a full-time job in and of itself for a marketer.

Doing an Instagram audit might help you save time and evaluate your progress on a regular basis. The results of this analysis will show you where your campaign succeeded and where you need to make adjustments.

Why is it helpful to do an Instagram audit, and what is it?

An Instagram audit may reveal whether or not your brand’s posts, stories, videos, and Reels are effectively communicating the company’s values and voice to the target audience.

Your Instagram posts should help you achieve your business goals. Find out how well your Instagram campaign is doing by doing an audit.

Methods for doing an Instagram evaluation

Following is a detailed, step-by-step approach that will make it easy for you to do your own Instagram audit.

Plan your objectives and key performance indicators

Establishing your brand’s objectives should be the next step after creating your Instagram account.

The initial impression is crucial, so make sure your Instagram profile reflects the values and goals of your company.

That’s why it’s crucial to maintain consistency throughout your brand’s name, logo, bio, and connections.

Making a list and filling up a spreadsheet with the actions you need to perform to boost your follower count, lead generation, or sales is a good idea.

Put your marketing efforts to good use

In-depth analysis of your Instagram marketing approach necessitates consideration of the marketing instruments at your disposal.

Consider your process and pick some advertising tools that fit like a glove. You may require marketing and scheduling technologies that can aggregate user-generated material.

Choose wisely so that you may avoid wasting time and energy and gain the most benefit.

Do some digging into your fan base

Making customers happy is obviously a priority, but don’t lose sight of who you are and what you’re here to achieve in the process.

If you do everything only for the praise, you won’t be able to create a company that means something to you.

Find out what your fans care about, and maybe use a social listening service to hear what they have to say about your business behind your back.

Take a look at your Instagram posts

If you’ve had an Instagram account for a while, you can go to the next stage of the auditing procedure.

Perhaps you want to make a big shift in how people see you, and you feel like you need to start over.

Because of this, you should check your Instagram posts. If you find that some of your older post layouts or ideas no longer serve your purposes, feel free to get rid of them.

Only stuff of which you can be truly proud should be kept.

Consider your brand’s voice and identity

The Instagram account for your company should reflect its ideals and mission. If you can prove to others that you care about hearing their tale, developing your own voice will be a breeze.

Humanising your brand is essential if you want consumers to connect with it.

Telling your own, authentic tale will evoke sympathy from listeners regardless of the twists and turns your road to achievement took.

Turning on people’s empathy will help you win over more fans and consumers if you play it straight.

Develop plans for expansion

When first creating an Instagram audit, growth may seem like the most pressing concern. Actually, step one is to give your company a name.

After that, you and your marketing team may come up with a plan to increase your brand’s visibility and ultimately your revenue.

Take a look at how often you’re updating

You may evaluate how often you publish by observing your rivals and learning what kinds of material they provide.
Examining demographic data can tell you when your followers are most likely to check in. Find out when they are most likely to interact with your posts and capitalise on those moments.

Taking these into account can help you determine the best times and frequency for publishing in order to increase brand awareness and loyalty.

Think about your hashtag game plan

If you’re going to use hashtags, pick ones that are already widely used by people who are interested in or familiar with your business.

Those that are unsure of how to spread their material can benefit greatly from the use of hashtags because they provide a simple and effective means of doing so.

Examine your descriptions and profile info

You should reread your captions, check the hashtags you used, and update your bio while reviewing your Instagram profile and making changes to your posts.

Instagram bios are only allowed up to 150 characters, but that’s still plenty of room to convey your brand’s value.

You may only add one active link in your bio, so think carefully about what you want people to do when they click on it.

The subtitles of your postings, meanwhile, should cater to your audience rather than read like advertisements. If your Instagram page has a poor interaction rate, you might try updating these parts of your profile.