Now that a new year has begun, you’re undoubtedly planning out your social media goals for the next twelve months. Where should I focus the bulk of my efforts? What should we expect from the most successful forms of content? That, of course, is conditional on the latest buzz on social media.
In this article, you will learn about five trends for 2022 that will play a significant part in determining your entire approach for the coming year.
In 2022, here are 5 social media developments to keep an eye on.
It’s important to recognise which of these social media fads will be most appropriate for your target demographic. But, remember to have an open mind and try new things. There is no telling what will gain traction and lead to remarkable outcomes.
Quality, Not Numbers, Is King
It is common knowledge how important it is to have a consistent social media presence. You should avoid making your account look dormant at all costs. That will deter potential fans and limit your ability to make new friends. In contrast, there’s no need to constantly update your social media pages. A good social media resolution for 2022 is to stop posting mindlessly and start posting with a goal in mind.
Instagram CEO Adam Mosseri recommended twice-weekly feed posts and twice-daily Stories in the summer of 2021. Hootsuite, a social media management platform, has provided me with some excellent recommendations for determining how often you should make posts. Try out several permutations of these ideas and observe what produces the desired results.
- Publish on Instagram three times each week up to seven times per week.
- Create new Facebook posts twice day at minimum.
- Tweet once every hour to five times per hour.
- Also, update your LinkedIn status once daily up to five times a day.
Two, more audio content will be produced by brands
Communication with your audience has never been easier than with audio content. After all, there’s more personal touch in having folks hear your voice than reading your words. It’s really realistic to imagine that you’re talking to each other. Moreover, it may be quite helpful in establishing rapport and gaining the support of the people you need to trust.
Happily, there is more than one approach to creating audio content for social media. It is now possible to have live, audio-only discussions online because to the development of tools like Clubhouse and Twitter Spaces. There’s enough room for a small Q&A session, interview, or mini-masterclass. The best part is that all you need is a phone and some topics you want to discuss to get started. There is no need for high-tech tools. The fact that your audience can multitask while listening is icing on the cake.
Tweeting with your voice is an interesting alternative if you’re searching for something a little out of the ordinary. These are perfect for tweeting out brief advice or motivation to your followers.
3 Reels are Crucial to Instagram’s Future Success
Instagram Reels, which debuted in August of last year, have been increasingly popular among businesses in the previous 12 months. It may have appeared like a cheap imitation of TikTok at first, but Instagram’s Reels have become a popular method to gain exposure through the app. Brands are outsmarting the algorithm and attracting thousands of new viewers and fans by combining popular music with innovative concepts.
The popularity of services like Reels and TikTok exemplifies the widespread appeal of short-form video. This format is great for posting short instructional videos, how-to guides, or even daily life vlogs. Therefore, there is no need to buy an expensive camera because you can just use your phone to record everything.
A lot of people are planning to start using Reels as a social networking platform in 2022, therefore you might want to know how to be noticed on the platform. Instagram has provided guidelines about what users can and should not include in their Reels to facilitate this process.
Similarly, TikTok will remain the most popular video-sharing app in the future
The days of dancing videos being the exclusive content on TikTok are long gone. With the dramatic increase in its user base during the epidemic, the site has evolved into much more. From 39,897,768 in October 2019, it jumped to 91,937,040 in June of the following year. It has evolved into a resource for amusing and informative media, with bonus points for the abundance of adorable animal films that are posted there.
It’s worth it for companies to start publishing here, as they never know which of their videos may end up going viral. It may get you thousands of new viewers and fans overnight. In case you were wondering, yes, your target demographic is present. If you want to know how much time your audience spends on TikTok, you may ask them via a poll you post on social media (Twitter or Instagram Stories are perfect for this). Seeing how much time people spend perusing their For You Page can come as a shock to you.
Increased interest and use of Twitter
As a Twitter enthusiast, I’m thrilled with the site’s year-over-year growth in DAUs. For this reason, it will be an important 2022 social media trend. Now is the time to jump on the Twitter bandwagon, as many established businesses are either joining for the first time or rediscovering the network. If you don’t know who you’re talking to, you can miss out on opportunities to engage with user.
In addition, Twitter has a tonne of cool extras. You can post text, video, and audio tweets to your main stream. Twitter Spaces also allows users to have audio chats (which can be monetized with Ticketed Spaces). You’ll be able to produce a wealth of useful material in a number of different forms, to accommodate your needs and those of your target audience.