Textual content is a potent weapon that can be used to solve a wide variety of problems that arise when trying to market a product or service to customers.
It’s common to hear these days that people don’t read as much as they used to and would rather get their information from visual sources like photos and videos. There’s no denying that pictures and videos are a huge hit with readers. But nearly all visual data comes with supplementary texts in the form of captions, hashtags, and descriptions. Based on these findings, we can say that textual content is still the most accessible and easily digestible for readers and crawlers alike.
When it comes to reaching out to consumers, social media platforms provide a fantastic channel for brands to do so. The POSTOPLAN automated marketing platform makes it simple to write and publish content across the most widely used social networks.
What should be included in a content strategy to not only attract users’ attention but also keep them interested, instil trust, and convert browsers into buyers? Our article will focus on the various forms of written material.
Useful and trustworthy information
The promotion of a company’s products and services through engaging, helpful, and original social media posts is just as effective as, if not more so than, traditional forms of advertising. In order for them to be effective, they must be posted frequently so that consumers begin to expect them in their news feed and can easily distinguish them from the content of competing brands.
Although informational content does not directly generate sales, it does serve to attract and “warm up” the target audience by introducing them to the company and its services, showcasing any novel or complicated products, outlining the benefits of buying them, and keeping followers abreast of any recent developments.
With these ends in mind, we can classify informative material as follows:
Content categorised under “news” includes announcements of upcoming events, job postings, ratings of new products, press releases, and presentations of the company’s or industry’s strategic vision.
Authoritative material
Articles are written in a way that is easy to understand by potential customers, and they feature interviews with industry experts, insights from prominent figures in the field, detailed analyses of real-world examples of success, and more.
In this section, you will find images related to the following topics: the company’s background and purpose, the qualifications of its employees, the company’s successes and achievements in its field of activity, and examples of relevant certificates, awards, and diplomas. Objections and criticisms are addressed, and interesting real-world examples are shared.
Helpful material
Reviews of goods and services, rankings of the best of the best, summaries of products’ features, curated collections on specific topics, checklists, frequently asked questions, and helpful hints are all part of the mix.
Articles with Educational Value
Detailed guides, master classes, hidden information, and other insider knowledge are all included.
Increased brand awareness is an unavoidable consequence of professional social media posting. Consumers’ trust in the brand is boosted, their interest in the promoted products is piqued, and the brand gains future buyers through consistent posting. Using POSTOPLAN, you can save time and energy by publishing to all of your social media accounts at once from a single draught.
Inspire a Purchase in Your Audience
In order to make a sale, it’s important to first understand the problems faced by your target market. In order to make a profit off of content, you need readers to take some sort of action after they’ve finished consuming it.
Authors of monetized blog posts employ unique strategies to elicit the desired responses from their readers. One such tried-and-true method is the AIDA model for penning persuasive prose. It’s effective in both business-to-business (B2B) and business-to-consumer (B2C) settings.
Focus, Intent, Motivation, and Outcomes; or AIDA. This formula dictates that an author should first grab the reader’s attention, then pique their interest, and finally leave them wanting more, with the hope that they’ll take the next step and make a purchase or an order.