On August 5, 2020, Instagram Reels debuted in more than 50 countries around the world. TikTok has a direct rival in Reels. A fantastic new feature on Instagram, Reels lets users shoot and edit 15-second music videos. There aren’t many significant differences between reels and Instagram stories. Reels, in contrast to stories, can be shared with friends, feeds, and Instagram stories.
In addition to allowing you to combine multiple videos into one, reels also provide a wide variety of video editing tools such as augmented reality effects, a timer, aligning speed control, and more. The Instagram explore page is a great place to show off your reels if you’re using a public profile. This will expose your content to many people who don’t currently follow your account.
Insights from Instagram’s Counting Reels of Data
- In 2019, Instagram introduced highlight reels to Brazil under the name cenas.
- Instagram’s user base in Brazil grew by 34% after the introduction of reels.
- In Brazil, the number of Instagram users grows by about 1% every month.
- The European branch of reels opened in Germany and France on June 24, 2020.
- Reels first appeared in India on July 12, 2020.
- There are now one hundred million daily users in India due to the success of reels.
- Following the introduction of reels, Instagram saw a 11.4% uptick in downloads.
- In India, people typically spend 3.5% more time per day on Instagram than they do elsewhere.
Instagram Reels: Why You Need Hashtags
You can expand the reach of your brand and the popularity of your content by using hashtags, which make your posts searchable across all social media platforms. Including relevant hashtags in your reels videos can help your content get seen by more people on the platform.
Including hashtags in your reels can increase the number of views, comments, and likes it receives. Hashtags are a useful way to organise content on Instagram; you can use both popular and more specific hashtags to do so.
Including relevant hashtags in your Instagram video highlights is a great way to attract new followers. But even more crucial is familiarity with the people who will buy your products and brands.
Including relevant hashtags in your Reels videos will help your content be found by new viewers with similar interests. Individuals are more likely to invest in a company’s goods and services if they identify with its brand.
One billion people use Instagram every single month. In order to expand your audience on such a massive platform, you must produce engaging content. Hashtags, however, allow you to reach a wider audience and spread the word about your reels videos.
Reels that make use of Hashtags have many benefits.
Hashtags are a fantastic tool for expanding your social media presence. Using hashtags is a great way to get your content seen by the right people on social media. Some advantages of using hashtags in your reels videos include the following:
Hashtags are a powerful tool for reaching your intended audience on any social media platform. Hashtags reveal what a user is interested in when they are searched for. Using the appropriate hashtags in your reels will increase the likelihood that the user will view it, allowing you to more quickly gain exposure to your target audience.
Hashtags are an easy way to expose your post to a wider audience, which will increase your engagement. In comparison to a post with no hashtags, one that includes just one receives an additional 12.6 percent in engagement. Hashtags can be incorporated into Instagram highlight reels, stories, and IGTV videos.
Using hashtags is a great way to get your content seen and discovered on Instagram, and this is especially true for Instagram TV. Videos that are both visually appealing and include currently trending hashtags are more likely to receive many likes on IGTV. It will aid in exposing your Instagram posts to a wider audience.
Expand the reach of your brand.
It’s the single most crucial factor in influencing consumers’ emotional connections to and knowledge of your brand. More people will see your reels videos and become familiar with your brand if you use hashtags. To reach your audience, use branded hashtags to create humorous and engaging reels.
Have Confidence in Your Video Hashtags
Using the proper hashtags for videos is a great way to get your content seen by a wider audience. Select the best hashtags for your brand and research the ones your competitors are using. It will show you the most effective hashtags they’re using to reach their target market. You can take what you learn there and use it to improve your future posts and video reels.
The best way to get your content easily seen is to use trending and popular hashtags. The Instagram hashtags generator is another great tool for finding relevant tags for your reels videos. Making reels containing relevant hashtags is a great way to expand your reach and boost your brand’s visibility on the platform.