Photos are the best marketing tool for hotels. Many like to really see their destination, rather than merely imagine it, when travelling. This is especially useful for hotels on social media platforms like Instagram.
Since summer is one of the busiest travel seasons in the United States, now is the time to attract the attention of tourists.
Post now if your hotel has a summer promotion to let people know about it! Take advantage of the fact that posts advertising discounts are among the most read on social media. According to a recent survey by Sprout Social, 72 percent of consumers seek for bargains and promotions in companies’ social media posts.
Highlight the benefits of staying at your hotel and provide consumers with particular information about the deal.
Conveniences for the Summer
Do you have a pool at your hotel? Maybe your hotel is conveniently positioned near a tourist hotspot, like Disneyland, during the summer. You should incorporate into your Instagram strategy everything summer-related that your hotel has to offer. Take advantage of these features by demonstrating how your hotel can provide for the needs of summer vacationers. Display images of patrons unwinding poolside if that’s what they’re after. Tell them why your hotel is the best option if they need a place to stay near a major attraction like Disneyland.
Users need some motivation to vacation this summer, so provide it! Including a relevant quote to the topic at hand elevates these sorts of postings to the next level. A quotation about Los Angeles might be appropriate if your hotel is located there. Take advantage of this sort of post to share stunning images of your neighbourhood.
Content Created By The Users
Exhibit your hotel as seen by actual visitors. You may achieve this by displaying pictures of satisfied former hotel customers. Photos taken at your hotel may be viewed by searching for guests who have checked in or by using the hotel’s designated hashtag. If your hotel doesn’t already have a hashtag for visitors to use when posting images, you might think about making one and adding it to your profile. Always make sure you have the photographer’s permission before using their work.
Show potential customers around the hotel in a more in-depth fashion than is currently available on the internet. It’s important to update the images frequently and present the property in various settings. Simply said, showcase your hotel’s rooms and facilities from a variety of perspectives, at different times of year, with varied decorations, etc.
Additionally, you may provide a sneak peek at forthcoming improvements to your hotel’s social media followers. If the hotel is undergoing renovations, for instance, Instagram might be used to drum up anticipation. Share a sneak preview of the hotel’s newest menu item with your followers. Posts that encourage participation from readers can be made as well, such as a poll for naming a new cocktail you’ll be offering in your bar.
You should incorporate branded posts into your Instagram strategy on a regular basis, but do so sparingly. When utilised properly, they serve as a reminder of your hotel and a call to action.