Hopper Headquarters has been revamped, reintroducing imagination to Instagram administration and content preparation.
Those that are responsible for a lot of social media profiles and channels understand the value of preparation and utilise a variety of applications and programmes to stay on top of everything. Due of its visual nature, managing Instagram requires a significant investment of time. Managers of social media accounts must not only excel in writing and interacting with their followers, but also at curating their feed’s content, colours, and general design.
1. Strategy using pictures, much like an Instagram mood board
As Instagram is primarily a visual medium, the Instagram administration interface should follow suit. The new Hopper Headquarters has a sleek design that puts the spotlight on your content.
2. With the grid planner, you may fine-tune the look of your Instagram feed.
Instagram management, as every good social media manager knows, is about more than simply the posts themselves. In 2020, company Instagram profiles are as as crucial as (if not more so than) a website, and they may bring in a substantial number of new consumers. On the other hand, the first six squares of an Instagram profile are crucial in determining whether or not a user will continue scrolling.
Several companies and influencers use grids or consistent themes to organise their feeds, making the profile as visually appealing as the material within it. This is meant to intrigue first-time site visitors and encourage them to hit Follow.
3. Using Location Tags on Instagram can increase interaction.
Location-tagged Instagram posts get 79% more likes and comments than those without. We are happy to report that this long-requested functionality is now live on Hopper Headquarters, eliminating the need to manually add locations after postings have already been published. Scheduled photographs and videos, including location tags, may be uploaded to Instagram with no effort.
Include your location, whether it’s your town or city or your exact office building, in every of your Instagram posts to increase interaction. You should expect a similar boost in exposure from using Instagram Stories’ location stickers, given that more people will be exposed to your content when they access the Story of a certain area.
4. Schedule your Carousel Posts in advance to save time.
Carousel posts are a fantastic method to provide your readers additional information in one convenient location. These are especially useful for displaying before and after shots of a product photography or a series of comparable photos from an event. To get around the 60-second limit and keep the video going after the user swipes left, you may utilise carousel posts.
What we’re trying to imply is that carousel posts have infinite potential and should be explored by every company actively using Instagram. Since Instagram introduced carousel posts in 2017, they have been our most requested feature at Hopper HQ, so we couldn’t be happier that they are now here.
5. Hashtag Explorer is a tool for discovering trending hashtags on Instagram.
If you want your Instagram posts to be seen by more people and generate more comments, you need to use hashtags. Hashtag creation is an important component of Instagram administration, but discovering new, applicable hashtags may be a time-consuming process.
Reduce the amount of time spent hopping between your desktop and mobile device in search of hashtag recommendations. Hopper HQ’s hashtag explorer lets you see trending hashtags on Instagram and discover similar ones to use in your description. Hashtags can be added or removed from the post’s caption or initial remark with ease.
6. Suggestions for handle selection to facilitate @mentions
Mentioning other Instagrammers in your posts is another tried-and-true method for attracting more likes and comments. Mentions alert other accounts to your post, whether you’re mentioning a customer, a brand collaboration, or just giving a shout out. Due to Instagram’s algorithm, which rewards activity soon after a post is uploaded, this is likely to result in rapid interaction. Mentions are an important component of Instagram management for a number of reasons, including increasing engagement and beginning discussions with individuals in your target demographic.
7. A visual content calendar can help you maintain a consistent publishing schedule.
One of the most significant aspects of Instagram management is the frequency with which you publish, right behind the content of your posts. As long as it’s consistent and not spammy, there’s no right or wrong answer for how often companies or influencers should post on Instagram.
Make sure you’re posting to Instagram at times when your target audience is most likely to see and interact with the content. If you have an Instagram account for your business and want to know when your followers are most likely to see your posts, you can use our free tool to do so.