What’s Good (or Bad) About Instagram Engagement Rates, and Why It Matters?

You have compiled data on Instagram’s interaction rates, but you need to present it in a way that would resonate with your customers. Do these sums look good to you? Bad?

When compared to the competition, how high is your Instagram engagement rate? Learn more about the factors that influence Instagram’s engagement rates by reading on.

For those in charge of Instagram accounts for businesses, measuring user interaction is a must. As a social media manager, it goes without saying that you want to ensure your work contributes to the achievement of stakeholders’ social media objectives.

But what exactly is a healthy engagement rate, and why is it important in the first place?

To What Extent Do Instagram Likes and Comments Matter?

Measuring engagement may be a useful indicator of social media performance as opposed to some of the more superficial indicators.

Why? Because the following correlates with Instagram engagement.

Attendee participation

In Instagram, the number of likes and comments you earn depends on how well your posts connect with your audience.

You may learn more about what kinds of content and messaging your Instagram followers respond to by reviewing the posts that have received the most likes, comments, and shares.

Importance of Brands

Your audience may be interacting with your posts right now, but how does it stack up against the engagement rate from last month, or even from a year ago?

Keeping an eye on your brand’s engagement rate over time can help you keep up with your expanding fan base and shifting consumer attitudes.

Evidence from the Social Group

As potential new buyers get familiar with your company, they may give your involvement some serious thought. Before agreeing to work with your brand, influencers may investigate your audience engagement.

A high amount of interaction might demonstrate to potential clients that your brand is well-liked.

Instagram: How to Figure Out Your Engagement Rate

The vast majority of social media managers choose between two main platforms (among the many out there).

Stick to one method in order to maintain uniformity:

  • Popular among corporations is the formula: Engagement Rate by Reach = (Likes + Comments) / Reach x 100.
  • Influencers are more likely to have an audience engagement rate calculated as follows: (Likes + Comments) / Followers x 10.

There are two options available to get the information required to compute participation:

  • The native Instagram analytics may be checked out, albeit doing so manually might be a time sink.
  • Use a social media dashboard for a quicker, more automated experience.

Methods for analysing your audience with Instagram Insights

Launch Instagram and go to the app’s analytics page. Check out all of your Instagram posts from the time frame you specify, whether it the last week or the last month. A spreadsheet programme, such as Google Sheets, may be used to keep track of the postings’ reach, likes, and comments. Maintain a tally of how many people are following you.

After then, apply one of the two formulae above to compute your rate based on the total engagement for the time period.

How Much Engagement Should My Instagram Have?

A high rate of employee participation can be used as a performance indicator. However, a brand’s success may not always be transferable to another.

The Normal Instagram Engagement Rate

Instagram users as a whole have an average engagement rate of 1.22%. Although typical rates do differ considerably across sectors.

For instance, while a 0.68% rate is about par for the apparel industry, higher education institutions often see a 3.57% rate. The averages for the technology sector and the financial services sector are about the same, at 1.31% and 1.42%.

Aim for precision

Be sure to follow a few guidelines to ensure reliability when comparing your brand’s engagement rate to industry norms.

Before everything else, check that you’re comparing your fee to the market standard.

Whenever making a comparison to established norms in your field, be sure to verify that you’re employing the identical method.

Keep a positive outlook

Having some perspective on your engagement rate is also helpful. Compare your brand’s rates over time to more than just industry or rival norms. Is there an upward or downward trend in your overall rate?

Is the rate of certain posts significantly higher than that of others? Such data may be used for ongoing optimization of your participation rate.

Methods for Increasing Instagram Followers

Whether your brand’s engagement rate is low or high, there are always things you can do to boost it.

Time your posts for maximum impact

Not everyone is on Instagram all the time, so posting when they aren’t isn’t a good strategy if you want interaction.

Posting during times when your target audience is most likely to be online is one of the simplest strategies to increase interaction with your content.

I don’t know when would be ideal.

Here are two methods of verification:

The Instagram Analytical Tools. To get information about your followers, go to the Audience section. There is data on when your audience is most engaged, both in terms of days and hours.

Control panel for social networking. Go to the Reports tab and look for your audience information there. View user activity down to the hour for more precise insights.

Get your hashtags straight

Whether you find value in hashtags or find them annoying, they may help your brand.

When you include appropriate hashtags in your social media postings, you increase your exposure and maybe get new followers.

You may expect more likes and comments if your work is well received.

Take part in discussions on other pages

Never lose sight of the fact that social media is, first and foremost, a place to connect with people, no matter how fantastic the material your company creates may be. Don’t limit yourself only to posting and interacting with readers’ comments. Communicate with other users who have accounts.

Create a list of accounts who you consider to be your contemporaries, influencers, biggest fans, etc. Then, make it a habit to routinely like and comment on their posts.

Your participation will be visible to their followers and will likely attract new customers to your company.