You can’t just throw hashtags into your tweets and Facebook posts and expect them to do any work.
Well-executed hashtag marketing on social media channels like Twitter and Instagram can increase visibility, indexability, and brand mentions.
Marketers should make it a top priority to learn how to take advantage of tagged topics.
Here are five proven hashtag marketing strategies that have helped social media teams attract and retain their desired demographics:
1.Hashtags for brands
Create a signature for your brand with a unique hashtag. You should come up with a catchphrase that is both unique to your company and appropriate to use when disseminating your own content.
Inspire your audience to join you in using it. This way, they can easily spread the word about your business to others who might be interested in what you have to offer.
The Internet will be able to locate information about your company, and the community will be aware of this.
Is there a secret to the success of branded hashtags in capturing attention?
Users can express their opinions about your business to the online world by using a branded hashtag. They’re not just talking to you, but also to their followers and other users who check out posts they’ve been tagged in.
All parties involved stand to gain because:
- You create a community around your product or service and stimulate interest in it by starting a conversation about it online. Customers should also click on the links you provide.
- Those who use the hashtag will have their posts highlighted, which could result in an increase in their number of followers.
- Additional value comes from holding a contest for brand awareness. You could, for instance, award a prize at the end of each month to the person who produced the post that received the most shares using your hashtag.
To be victorious is a universally appealing experience. Take note of the increasing interest.
This year’s #WinnersFabFinds is a great example.
Winners promotes the brand hashtag, which is both creative and memorable, on their website and in their physical stores. Yet another shining illustration of successful hashtag advertising.
Here’s what Instagram’s #WinnersFabFinds hashtag looks like after more than 4,500 posts:
Users submit content, and Winners receives unique images of satisfied users posing with the marketed goods.
2. Popular hash tags
A hashtag “trends” when it is used by a significant number of users.
Different social media sites present their trending content in a variety of formats. Twitter’s trending topics appear in the top right corner, and Facebook’s trending content can be found in the top right corner of the site.
Hashtags are dynamic and ever-changing; a trending one today may be irrelevant tomorrow.
Do not be hesitant to join a trend with content that is pertinent to your business when you notice it.
That’s why they’re able to keep people interested
Using a popular hashtag when posting content ensures that it will be seen by more people than just your followers and contacts.
A potentially infinite number of people will see your post if they follow the link to the trending topic. And if it’s funny, unique, or helpful, people will want to share it, which will increase the post’s reach even more.
A #CollegeIn5Words Example
3. Chat Hashtag
Twitter users who share an interest in a particular topic can have lively discussions by using “chat hashtags.”
Direct interaction between a brand or an individual and its target audience is essential for this type of hashtag marketing.
Numerous chat hash tags cater to specific communities or fields.
During chats, one user will pose a question and others will respond with their thoughts at predetermined intervals.
You can also launch and promote your own to expand awareness of your company. Keep the hashtag short; Twitter only allows 140 characters, and you want to promote meaningful conversation.
That’s why they’re able to keep people interested
Twitter chats can introduce you to an interested audience because people love to discuss the things they care about. Using a trending hashtag in a chat means you’re reaching an audience that’s ready to interact with you.
In addition, participating in a Twitter chat allows you to:
Join a community of similar people. There could be a lot of potential customers out there who are unaware of your business. You can educate them on your thoughts and offerings by using a chat hashtag.
Make sure to show off your knowledge on the issues at hand. When interested in something, people naturally want to learn more about it. With the right content, sharing can lead to deep discussions.