It’s common knowledge at this point that with the correct social media strategy, a company can do almost anything.
You may have heard stories about how companies are generating millions through Facebook ads or Promoted Pins, how they have gained tens of thousands or even hundreds of thousands of followers on Instagram overnight, or how they have made a single video go viral.
The Importance of Targeted Optimization for Social Media
Starting with a well-thought-out content calendar loaded with material that will pique your audience’s attention and provide them with original, real information is a good move. Creating “interesting material” is important, but it’s not enough on its own (though it may be helpful for connection and community development, which we’ll get to in a little).
Take advantage of increased brand recognition by creating content that directs readers to a landing page or advertises webinars. You can’t assume that people will appreciate your material and voluntarily get in touch with you. It’s all about understanding what drives your target audience and tailoring your content to that.
Increased Recognition and Exposure of Your Brand
Even while, on a more technical level, increasing brand recognition and distributing your message to a wider audience are two distinct objectives, they work hand in hand. A larger audience means more people will see your brand, which increases your chances of being recognised as a legitimate business.
Community and relationship development
The pursuit of more followers is a primary goal for many companies. While it’s true that increasing your number of followers is important, building rapport with your current audience should take precedence.
To increase your company’s value to customers, it’s important to cultivate a loyal following. Offering a lively, pertinent community to your clientele is one of the keys to retaining them as active, committed patrons, and this is why Facebook Groups have become so widespread.
Here are some organic strategies you may use to begin attracting a following and fostering meaningful connections on social media:
Lead Generation
Because leads need to be cultivated before a direct sale can be made, lead creation becomes the top priority for certain firms’ social media management.
Yet, social media lacks significant organic lead collecting capabilities outside of dedicated lead generating advertisements. As this is the case, it is critical to employ methods that aid in connection building and then direct leads away from the platform.
Direct Selling
As a final option, there is direct retailing. One of the main draws of social media for businesses is the opportunity to increase product exposure and sales.
Social media marketing should prioritise connection development above sales, but the latter may certainly be a byproduct. Maintain an 80/20 split, with 20% of your social media posts dedicated to overt promotion and 80% to fostering trusting connections with followers.
Summary and Conclusions
In order to achieve success across all of your social media objectives, you’ll need to develop a comprehensive content strategy and schedule.
It’s lot simpler to succeed when you and your team are on the same page regarding your objectives.
If you outline specific measures to take, you’ll be amazed at how everything else falls into place.